Post by arfanho7 on Feb 20, 2024 2:02:30 GMT -5
More and more businesses are deciding not to participate due to unsuccessful campaigns for them in recent years. various they start preparing for Black Friday very late incorrect marketing strategies or lack thereof at all deep discounts that are out of line with margins lack of time or staff to handle the traffic. Last year I had an introductory meeting with a new client right before Black Friday.
During the conversation it became clear that the lady has a clothing store and has prepared a campaign with big discounts. Its purpose was to clear out old stock so it could load more merchandise. But when we did the calculations together it turned out that she would be at a big loss. She had so jacked up Poland Mobile Number List the prices that she was almost selling at cost. But the problem turned out to be not the discounts but the fact that she hadn t foreseen the additional costs for marketing and advertising for accounting for rent etc. It turned out that planned like this it makes no sense to do this campaign.
Naturally at the next consultation we started to build a new strategy. It wasn t about price gouging it was about giving extra value offering a mob bid and time constraints. As a result of the meetings held the lady had a successful Black Friday marketing campaign. Black Friday vs. Small Businesses Alternatives and Solutions Black Friday is a commercial event that dominates global commerce in November but as you can see for small businesses this day presents a serious challenge. Many of them are thinking about how to approach Black Friday and whether to participate in this shopping phenomenon. Here are some alternative solutions and strategies that small businesses can use if they are not going to participate in Black Friday campaigns . Review your pricing Make sure your product prices are competitive throughout the year.
During the conversation it became clear that the lady has a clothing store and has prepared a campaign with big discounts. Its purpose was to clear out old stock so it could load more merchandise. But when we did the calculations together it turned out that she would be at a big loss. She had so jacked up Poland Mobile Number List the prices that she was almost selling at cost. But the problem turned out to be not the discounts but the fact that she hadn t foreseen the additional costs for marketing and advertising for accounting for rent etc. It turned out that planned like this it makes no sense to do this campaign.
Naturally at the next consultation we started to build a new strategy. It wasn t about price gouging it was about giving extra value offering a mob bid and time constraints. As a result of the meetings held the lady had a successful Black Friday marketing campaign. Black Friday vs. Small Businesses Alternatives and Solutions Black Friday is a commercial event that dominates global commerce in November but as you can see for small businesses this day presents a serious challenge. Many of them are thinking about how to approach Black Friday and whether to participate in this shopping phenomenon. Here are some alternative solutions and strategies that small businesses can use if they are not going to participate in Black Friday campaigns . Review your pricing Make sure your product prices are competitive throughout the year.