Post by sinthiya007 on Nov 10, 2024 0:16:21 GMT -5
Search engine optimization and UX (User Experience) go hand in hand in internet marketing. In this article, we will look at how to use them together for effective promotion.
If you were doing SEO in 2008, you would be stuffing your content with keywords, trying to make it readable, buying backlinks, and creating low-quality content for each keyword.
Fortunately, in 2019, these techniques no longer work (and some of them can earn you sanctions from Google).
Look at this list again, but as a user. Are these methods on page seo service of real use? Exactly. That's because they are designed for one purpose only - to confuse search engines.
Here you need to go the other way and remember about UX, that is, the impression visitors have when using your site.
Just as SEOs need to understand that ranking high on search results pages is not an end in itself, UX designers need to recognize that users form their first impressions long before they even visit a website.
User experience starts with a search query.
What is User Experience?
This term includes any interaction a user has with a company, its website, or its products. It is influenced by product features, design, marketing, and customer service.
In this guide, we've focused on the "online" part of that experience and how it relates to SEO.
UX is not only about meeting customer expectations, it is about exceeding them. You have to go beyond the usual and create a website that can easily satisfy every request of your customer without annoying them.
Please note: UX is not the same as UI. The first term refers to user experience, the second to interface. They are related, but not interchangeable. Take an online store: even the most beautiful interface will not save the UX if after clicking the “Order and pay” button a message pops up saying that the product is out of stock.
If you were doing SEO in 2008, you would be stuffing your content with keywords, trying to make it readable, buying backlinks, and creating low-quality content for each keyword.
Fortunately, in 2019, these techniques no longer work (and some of them can earn you sanctions from Google).
Look at this list again, but as a user. Are these methods on page seo service of real use? Exactly. That's because they are designed for one purpose only - to confuse search engines.
Here you need to go the other way and remember about UX, that is, the impression visitors have when using your site.
Just as SEOs need to understand that ranking high on search results pages is not an end in itself, UX designers need to recognize that users form their first impressions long before they even visit a website.
User experience starts with a search query.
What is User Experience?
This term includes any interaction a user has with a company, its website, or its products. It is influenced by product features, design, marketing, and customer service.
In this guide, we've focused on the "online" part of that experience and how it relates to SEO.
UX is not only about meeting customer expectations, it is about exceeding them. You have to go beyond the usual and create a website that can easily satisfy every request of your customer without annoying them.
Please note: UX is not the same as UI. The first term refers to user experience, the second to interface. They are related, but not interchangeable. Take an online store: even the most beautiful interface will not save the UX if after clicking the “Order and pay” button a message pops up saying that the product is out of stock.